The woke music machine just learned a hard lesson from its own history. After spending a year suing AI music platform Suno, Warner Music Group is now doing exactly what it once refused to do: cutting a deal and jumping on board.
It’s pure Napster déjà vu — the same industry that once tried to sue the future out of existence is now scrambling to partner with it.
Warner announced a new “first-of-its-kind” venture with Suno, letting the platform legally generate AI music using the voices, names, and likenesses of artists who opt in. The labels sued Suno and Udio for “wholesale theft,” now they’re quietly joining forces and pretending it was the plan all along.
The partnership kills the lawsuit and gives Warner a piece of the AI boom instead of fighting a battle they were guaranteed to lose. Suno, with 100 million users, will roll out licensed models next year — and Warner wants its cut.
Of course, the same label that pushes woke messaging at every awards show is now pretending to be the champion of “artist protection.” They haven’t named who’s opting in, but the corporate spin is already thick.
Warner is trying to frame this as “protecting creators,” but everyone can see what’s really happening: AI isn’t going away, and the old guard is finally being forced to adapt.
If you can’t beat the tech revolution, you join it — even if you spent the last year calling it evil.
