Recently, Christian artist Jimmy Levy has risen to the top of the music charts with featues on the "anti-Target" anthem, "Boycott Target," and the Christian rap track, "Reclaim the Rainbow." These songs have not only captured the attention of audiences but also ousted major artists like Taylor Swift and Jimin of BTS from their coveted number one spots on Billboard and iTunes. With a recent appearance on Fox News, Levy discussed the reasons behind the success of these songs and shed light on the influence of grassroots movements in the music industry.
Levy believes that the swift rise of his protest songs signals the significant influence of the majority, or what he refers to as "people of God" and "patriots." In an interview with Fox News Digital, he expressed his conviction that the mainstream media, Hollywood, and the music industry often promote agendas that misrepresent the majority's beliefs. Levy stands firm in his faith, stating that no matter what obstacles they face, God's truth will ultimately prevail.
The chart-topping song, "Boycott Target," a collaboration with MAGA rapper Forgiato Blow, Stoney Dudebro and icknittoli, made its debut at number one on the iTunes sales chart in late May, surpassing Taylor Swift's hit tracks. The song denounces Target's collaboration with individuals associated with Satanic ideologies and criticizes the retailer's involvement in transgender treatments for children. The backlash faced by Target in response to their partnership with a self-described Satanist inspired Levy to contribute to this powerful protest anthem. While his intention was to emphasize spirituality over politics, Levy acknowledges that the conflict surrounding these issues is part of a larger "spiritual war."
In June, Levy's collaboration on the Christian rap song "Reclaim the Rainbow", a collaboration with Bryson Gray and Shemeka Michelle, propelled it to the top of the Billboard rap digital song sales chart, surpassing K-Pop sensation Jimin. The song encourages Christians to reclaim the biblical meaning of the rainbow from Genesis, portraying it as a promise and an eternal covenant rather than a symbol of pride. Some media outlets labeled the song as "homophobic," but Levy vehemently denies this accusation. He affirms his love and acceptance of all individuals, emphasizing that sharing the truth is an act of love.
Despite their remarkable success, Levy and his collaborators face challenges maintaining visibility for their songs. Their music was shadow-banned on social media platforms and Apple's music platform. It took several days for the songs to be searchable on iTunes, and they faced censorship on Instagram and TikTok while attempting to share their music. Why does a song addressing concerns about child grooming would face removal while other objectionable content about violence and pornography remains available and rampant.
While the songs intially appeared on the charts, they almost immediately dropped off, thus showing the dominance that the major labels and mainstream media have to rig the system in favor of themselves rather than the silent majority. It took an appearance on a major outlet like Fox News, to get songs like these back on the charts.
While Levy and his colleagues continues to face opposition, they remain undeterred. Levy is currently working on a worship album, which will include a music video featuring himself as Noah from the Biblical story of Genesis. His latest single, "Amen," released on Friday, further reflects his devotion and commitment to spreading the message of love and faith through music.
The way these songs have been treated should spark discussions about the role of legacy media and the unruly influence that the major labels have in shaping the music industry and what is served to our culture. Despite facing adversity and censorship, Levy and those of his ilk remain steadfast in their mission to share their faith and inspire unity through music.
