Country singer Buddy Brown made waves with his track, "We Gotta Be Less White," a satirical take on Coca-Cola's 2021 supposed anti-racism training materials controversy. Through funny lyrics and pointed commentary, Brown tackles woke culture head-on, drawing attention to the absurdity of current social trends.
Despite facing backlash, the song has garnered over 7.7 million views on YouTube, showing how Brown resonates with audiences seeking perspectives in today's woke music industry.
Brown, known for his stripped-down style and unapologetically conservative views, has been a trailblazer in the country music scene.
Back in 2009, he discovered the power of viral videos, strumming his guitar while sitting on the back of his pickup truck. This early embrace of digital media set him apart from the traditional Nashville establishment, allowing him to cultivate a dedicated fanbase outside of mainstream channels.
His independent approach to music has paid off, with Brown's YouTube channel boasting over 200 million views and 1.3 million social media followers. His "Truck Sessions" video series, featuring acoustic performances of original songs, consistently generates hundreds of thousands of views. His parodies and social commentary, like "We Gotta Be Less White," often go viral, attracting attention beyond the country music sphere.
Despite his success, Brown's journey hasn't been without challenges. Initially, he attempted to navigate the country music industry's conventional pathways, only to encounter resistance from label executives who urged him to temper his conservative leanings. Determined to stay true to his beliefs, Brown opted to forge his own path, embracing digital platforms like YouTube to connect directly with fans.
His latest album, "Truck Sessions" released in May of 2023.
