Country music’s meteoric rise in popularity over the past few years may have been a sign of cultural and political shifts that culminated in Donald Trump’s 2024 election victory. Long considered the soundtrack of rural America, country music has expanded its reach, resonating with urban audiences and younger listeners who once dismissed the genre. This cultural shift mirrored the appeal of Trump’s campaign, rooted in nostalgia and populist ideals that struck a chord with voters nationwide.
Artists like Morgan Wallen, Jelly Roll, and Zach Bryan have led the charge, with Wallen achieving unprecedented chart success and Jelly Roll capturing hearts with his themes of redemption and faith. Even artists blurring genre lines, like Post Malone collaborating with country stars, reflect the growing influence of country music on mainstream culture. These artists embody a relatable, working-class ethos that aligns with Trump’s message of making America great again.
Country’s resurgence isn’t just about music; it’s a rejection of the progressive narratives dominating other genres. Listeners gravitated toward country as a source of authenticity and storytelling rooted in tradition, offering an escape from the woke agenda. Meanwhile, conservative values within the genre, from its embrace of faith to its celebration of small-town life, create a cultural safe haven for voters disillusioned with the left.
Country music’s cultural dominance has also been bolstered by rising stars like Rachel Holt, signed to the conservative-leaning Baste Records. Known for her heartfelt storytelling and values-driven songwriting, Holt has become a symbol of country music’s countercultural appeal. Her viral pro-life anthem “I Was Gonna Be” made waves across social media, landing her on the Billboard charts and earning her national attention.
This surge in popularity has highlighted deep cultural divides. Country music symbolizes a simpler, more patriotic time, a sentiment Trump leveraged successfully.
Country music’s influence in shaping conservative counterculture can’t be ignored. Its rise didn’t just set the stage for Trump’s victory—it was part of the movement that carried him to it.
