They brought Nate Smith, the New Artist of the Year nominee, and Scotty Hasting, a veteran who's turned his life around through music, right onto the stage to share this moment. Hasting's story is one of those real American tales of resilience, and thanks to Crown Royal, we all got to witness it.
But they didn't stop there. They also took the opportunity to introduce their new Crown Royal Aged 31 Year Old whiskey, which, if I do say so myself, is a fine salute to craftsmanship. Sure, it's a bit of business mixed with pleasure, but when it's for such a good cause, who can complain?
It's about doing right by those who've served our country. Crown Royal's move here is a nod to the heart of what country music stands for - community, courage, and caring. Let's raise a glass to that, and to Crown Royal for making a difference where it counts.