The 2024 CMA Awards quickly sparked controversy less than 30 minutes into the show. After Chris Stapleton accepted the “Single of the Year” award and Megan Moroney delivered a live performance, hosts Lainey Wilson, Luke Bryan, and Peyton Manning briefly raised red solo cups in a nod to country legend Toby Keith.
The gesture was intended as a tribute to Keith, known for his contributions to the genre and iconic hits like Courtesy of the Red, White, and Blue and Red Solo Cup. However, many fans felt the moment was rushed and lacked the depth or sincerity Keith’s legacy deserves. Making matters worse, the show quickly transitioned into a performance by Shaboozey, which left viewers questioning the importance placed on honoring one of country music’s greats.
Keith’s decades-long career has shaped country music, earning him countless accolades and a loyal fanbase. Fans voiced their disappointment on social media, criticizing the CMA Awards for what they saw as a half-hearted acknowledgment.
For an artist whose work continues to influence the genre, the abrupt toast felt like a missed opportunity to properly celebrate his legacy. Many viewers called for a more meaningful tribute to Keith in the future, arguing he deserves more than a fleeting mention during a jam-packed award show.