As the NFL once again leans into globalist spectacle, Turning Point USA is offering fans a very different kind of Super Bowl halftime show — one rooted in patriotism, country music, and unapologetic love for America.
On Sunday, TPUSA announced it will stream its All American Halftime Show live during the Super Bowl, positioning the event as a direct counter to the league’s decision to spotlight Bad Bunny for the official halftime performance. The conservative organization, founded by Charlie Kirk, revealed a lineup led by Kid Rock, joined by country hitmakers Brantley Gilbert, Lee Brice, and Gabby Barrett.
The announcement comes amid growing backlash to Bad Bunny’s selection, particularly from fans frustrated with the artist’s past anti ICE rhetoric and repeated jabs at U.S. immigration enforcement. President Trump himself has criticized the move, arguing the NFL continues to elevate performers who openly attack American sovereignty while sidelining artists who actually represent the heartland audience that built the league.
While NFL Commissioner Roger Goodell has defended Bad Bunny as a “global draw,” many fans see the choice as yet another example of the league prioritizing cultural signaling over its core American fanbase.
TPUSA’s response has been swift — and loud.
Instead of culture war lectures and activist talking points, the All American Halftime Show promises guitars, country anthems, and performers who aren’t embarrassed by flags, borders, or the idea of national pride. Kid Rock’s involvement alone has energized conservative fans online, with supporters praising the show as a long overdue pushback against what they view as the NFL’s increasingly disconnected entertainment choices.
Predictably, critics have rushed to mock the lineup as “irrelevant” or “Z list,” a familiar refrain anytime patriotic artists outperform elite media expectations. But supporters see the ridicule as proof the event is striking a nerve — especially as country and Americana artists continue to rack up massive streaming numbers without corporate approval.
Whether fans tune in for the NFL’s official halftime show or TPUSA’s alternative stream, the message is clear. This Super Bowl isn’t just about football. It’s another cultural crossroads, and Turning Point USA is betting that millions of Americans are ready for a halftime show that actually represents them.
